Global media content and distribution company optimises Return on Investment and portfolio objectives through improved content investment process
Our customer is a UK-based global media organisation that touches every aspect of the value chain, from financing new content, to producing and distributing it globally.
Crucial to their success is making the right calls on content investment decisions. Choosing from a longlist of possible content and genres for an individual title, there are often multiple options in terms of rights distribution and investment partners. These myriad of factors all influence the success of an individual title, and the portfolio as a whole.
Managing this process using a large and complex network of spreadsheets was inefficient, tying up finance business partners’ time in copying data and consolidating spreadsheets, which ultimately only gave half the picture. Questions posed during investment boards required time consuming rework of the spreadsheets to provide answers, and constrained the analysis being provided to the board, to assist making their investment decisions.
There were several reasons why Anaplan was chosen as the modelling and analytics platform to support the automation and enhancement of this critical process:
The initial content investment solution was delivered by a joint Fidenda and Customer team in 8 weeks. This enabled the content investment team to quickly build multiple scenarios of investment cases for a single title.
The outcomes of those scenarios are immediately available in a suite of reports that present the financial business case for the individual title, and the impact that the title would have on the portfolio, both financially and in terms of portfolio objectives such as genre mix.
Anaplan Optimizer suggests the most optimal title mix in terms of either ROI or other portfolio objectives. Once titles are approved, their actual performance can be tracked against the original investment case to ensure benefits are realised.
The solution improves efficiency of the process, whilst delivering enhanced analysis through scenario modelling. Decisions made on which titles to invest in benefit from more analysis.
The next phase of the project will see the customer extend the use of Anaplan to improve sales forecasting, by providing a standardised forecasting model, scenario analysis, and in-built workflow. Beyond that, there are benefits further down the value chain in areas such as production cost management and sales incentive compensation.