Lightbulb moment or silly decision?
Our second Silly Decisions story is a classic tale of wasted energy. One team works hard to solve a problem – while inadvertently creating another. Let’s take a closer look…
A retailer has excess stock to sell, so its marketing team comes up with a clever campaign. It’s a big hit and the stock moves fast. But…
Disconnected planning means they run a £20k campaign to sell just £6k of excess stock. So they use a whole lot of time, energy and resources, only to drain £14k from the business.
And the worst part? Because all of the marketing spend is bundled into one single annual budget report, the CFO has no way of knowing it happened. Which means there’s no way of stopping it happening over and over again.
It’s nobody’s fault. Disconnected planning happens in every industry, for understandable reasons. But that doesn’t mean it’s unavoidable. Integrated business planning (IBP) is a powerful way to break the pattern, bring teams together and make decisions that make sense for everyone.
We’re better in person
Here at Fidenda, we help all kinds of complex organisations successfully implement IBP. So if you’d like to explore how it could work for you, just get in touch.
