Boxing clever or silly decision?

In the first of our Silly Decisions series, we’re looking at how disconnected planning means even the smartest people can make some pretty silly decisions – and we’ve got a Christmas story to share…

A retail buying team has a bright idea and orders tens of thousands of reusable gift boxes. Great for sustainability, great for customers, great for pre-Christmas sales. Except…

Disconnected planning means they don’t realise the boxes arrive pre-built, taking up a whole lot more room. Which means their supply chain partner has to rent out warehouse space at a premium, just to store all those boxes full of fresh air. 

And the cost? You guessed it. Lands squarely with the retailer. Hitting profits hard and turning a bright idea into a bad move for the business.

It’s easy to see how disconnected planning happens. But from retail to media, financial services to the public sector, it doesn’t have to be an inevitable part of running your organisation. Integrated business planning (IBP) is a powerful way to bring your teams together, helping you make decisions that make sense for everyone.