Attractive returns or…
Silly decision?
Our latest Silly Decisions story comes from the finance sector, where an asset management company is celebrating a win, without realising it’s made a loss. Let’s see why…
An asset management company is seeing huge interest in one of its flagship investment funds, with investors flocking to be part of it. The team feels great about the money they’re bringing in, and the leadership team gives the asset manager a promotion. Everyone’s happy.
But what they don’t know – because they’ve been promoting the fund using a shared marketing budget – is that they’ve spent far more on promotion than they’ve brought in in revenue. Their data isn’t granular enough to give them the clarity they need, and it’s not connected enough to tell them the real story about their successful fund.
The result? Significant overspend (including the asset manager’s salary bump) and a pattern they won’t break because they don’t even realise it’s happening. It’s all down to disconnected planning – and it can happen to the most driven, hard-working teams.
The good news is, there’s a way to do things better. Integrated business planning (IBP) is a transformative process that improves visibility, connects teams and makes positive impacts right across organisations – helping people make decisions that make sense for everyone.
We’re better in person
Like to find out how IBP could benefit your business? Just talk to our team. We’ve got all the expert strategies and support you need to create real, transformative change.
